Our
Story
Amala Jewels
Amala Jewels was founded with a simple yet powerful vision — to bring timeless elegance to jewellery lovers who value quality, craftsmanship, and meaning.
Based in Melbourne, we specialize in 925 Sterling Silver that offers the perfect blend of beauty, durability, and affordability. Whether you’re looking for something minimal or statement-worthy, Amala Jewels has something special for every moment. We offer beautiful jewellery that balances luxury with accessibility.
​
Bridging the Gap in Jewelry.
Jewellery has always been more than just an accessory — it’s a reflection of who we are, the moments we cherish, and the stories we carry with us. At Amala Jewels, our journey began with a simple yet powerful dream: to create jewellery that embodies purity, honesty, and grace — pieces that speak to the heart.
​
Too often, jewellery buyers have to choose between expensive gold pieces or low-quality fashion jewellery that tarnishes quickly. Our goal is to create timeless designs and by offering a variety, we ensure you’ll find jewellery that’s perfect for casual days, celebrations, and everything in between.
​​
The Meaning
Behind 'Amala'
The name “Amala” holds deep significance — derived from the Sanskrit word for purity and spotlessness.
It reflects our belief in creating jewellery that is as meaningful as it is beautiful.
At Amala Jewels, our values are inspired by this meaning:
✨ Integrity in Design – We believe in crafting pieces that are true to their purpose — elegant, timeless, and thoughtfully created.
✨ Excellence in Craftsmanship – Every piece is designed with precision and care, ensuring quality that lasts.
✨ Tranquility in Experience – Our jewellery is created to bring a sense of calm confidence — simple yet striking, bold yet graceful.
Just like its name, Amala Jewels is a reflection of understated beauty — jewellery designed to shine with elegance in every moment.
✨ Our Journey Has Just Begun ✨
​
​As we prepare to set up our very first market stall, we’re excited to bring our collection of 925 Sterling Silver, Antique Silver, and Gold-Plated Silver designs to Melbourne’s vibrant community.
By supporting Amala Jewels, you’re not just buying jewellery — you’re helping a small business take its first steps, fueling a dream built on creativity, courage, and love for craftsmanship.
💫 We can’t wait to meet you, share our story, and showcase pieces designed to shine as brightly as you do.​